Institut Pantone ji\u017e rozhodl o barevn\u00fdch trendech pro rok 2023! Nejbli\u017e\u0161\u00edmi 12. m\u011bs\u00edci bude vibrovat energick\u00fd odst\u00edn \u010derven\u011b Viva Magenta (18-1750). Je to barva zako\u0159en\u011bn\u00e1 v p\u0159\u00edrod\u011b, vyjad\u0159uj\u00edc\u00ed nov\u00e9 sign\u00e1ly s\u00edly, sm\u011bl\u00e1 a neboj\u00e1cn\u00e1, pulzuj\u00edc\u00ed, jej\u00ed\u017e \u017eivelnost p\u0159isp\u00edv\u00e1 k radostn\u00fdm a optimistick\u00fdm oslav\u00e1m p\u00ed\u0161\u00edc\u00edm nov\u00fd p\u0159\u00edb\u011bh. To o barv\u011b \u0159\u00edk\u00e1 samotn\u00fd Pantone Institut.<\/p>\r\n
Je t\u011b\u017ek\u00e9 nesouhlasit s t\u00edm, \u017ee tento radostn\u00fd a zaj\u00edmav\u00fd t\u00f3n \u010derven\u011b, kter\u00fd asociuje spojen\u00ed s prav\u011bkou hmotou, bude harmonizovat s cukr\u00e1\u0159sk\u00fdmi trendy zam\u011b\u0159en\u00fdmi na bl\u00edzkost k p\u0159\u00edrod\u011b a v\u00fdrobk\u016fm, kter\u00e9 d\u00e1vaj\u00ed \u010dlov\u011bku novou s\u00edlu.<\/p>\r\n
Jak n\u00e1s Viva Magenta spojuje s \u201eprap\u016fvodn\u00edm sv\u011btem\u201c? Tato barva je organicky odvozena z karm\u00ednov\u00e9ho barviva, p\u0159irozen\u011b vyroben\u00e9ho z \u010dervce nop\u00e1lov\u00e9ho. Je jedn\u00edm z nejcenn\u011bj\u0161\u00edch a nejsiln\u011bj\u0161\u00edch p\u0159\u00edrodn\u00edch barviv.<\/p>\r\n
Jestli pak v\u00edte, \u017ee\u2026 ?<\/em><\/p>\r\n I kdy\u017e v sou\u010dasn\u00e9 dob\u011b se karm\u00ednov\u00e9 barvivo z\u00edsk\u00e1v\u00e1 zejm\u00e9na synteticky, po stovky let byl tento hlubok\u00fd odst\u00edn \u010derven\u011b vyr\u00e1b\u011bn z \u010dervce nop\u00e1lov\u00e9ho a byl hlavn\u00edm zdrojem \u010derven\u00e9ho barviva pou\u017e\u00edvan\u00e9ho jak v textiln\u00edm tak v potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu.<\/p>\r\n Jak tuto barvu uchopit v cukr\u00e1\u0159stv\u00ed? Proto\u017ee je to odst\u00edn, kter\u00fd symbolizuje s\u00edlu plynouc\u00ed ze zem\u011b, stoj\u00ed za to s\u00e1hnout po tom nejp\u0159irozen\u011bj\u0161\u00edm zp\u016fsobu, jak barvit dezerty v t\u00e9to barv\u011b. Perfektn\u00edm z\u00e1kladem krom\u011b samotn\u00e9ho karm\u00ednu bude pro barven\u00ed dezert\u016f a kr\u00e9m\u016f v odst\u00ednu Viva Magenta \u010derven\u00e1 \u0159epa – jak ve form\u011b \u0161\u0165\u00e1vy, tak v pr\u00e1\u0161ku.<\/p>\r\n \u201eNekonven\u010dn\u00ed odst\u00edn pro netradi\u010dn\u00ed \u010dasy\u201c<\/em><\/p>\r\n Barva roku 2023 je v\u00fdrazem s\u00edly, kter\u00e1 m\u00e1 tak\u00e9 symbolizovat zotaven\u00ed se z krize posledn\u00edch m\u011bs\u00edc\u016f. Podle definice Institutu Pantone, Viva Magenta n\u00e1m dod\u00e1v\u00e1 jistotu a motivaci, kterou pot\u0159ebujeme k p\u0159ekon\u00e1n\u00ed dlouhodob\u00fdch pot\u00ed\u017e\u00ed. T\u0159i roky po vypuknut\u00ed pandemie, tv\u00e1\u0159\u00ed v tv\u00e1\u0159 v\u00e1lce, nestabiln\u00ed ekonomice, soci\u00e1ln\u00edch nepokoj\u016f, naru\u0161en\u00ed dodavatelsk\u00fdch \u0159et\u011bzc\u016f a rostouc\u00edm klimatick\u00fdm zm\u011bn\u00e1m se mus\u00edme postavit nanohy. Jedn\u00e1 se o barvu oslavy \u017eivota, vyza\u0159uj\u00edc\u00ed s\u00edlu a povzbuzuj\u00edc\u00ed k p\u0159ij\u00edm\u00e1n\u00ed v\u00fdzev.<\/p>\r\n N\u00e1zor mistra sv\u011bta v cukr\u00e1\u0159stv\u00ed Mieczyslawa Chojnowsk\u00e9ho<\/strong><\/p>\r\n Viva Magenta je velmi vd\u011b\u010dn\u00e1 barva pro cukr\u00e1\u0159sk\u00fd obor. Je intenzivn\u00ed a p\u0159itom nen\u00ed t\u011b\u017ek\u00e1 \u2013 perfektn\u011b souzn\u00ed se sladk\u00fdmi dezerty. Dod\u00e1 chutn\u00fd vzhled monoporc\u00edm a je ide\u00e1ln\u00edm odst\u00ednem pro polevy.<\/p>","protected":false},"excerpt":{"rendered":" Institut Pantone ji\u017e rozhodl o barevn\u00fdch trendech pro rok 2023! Nejbli\u017e\u0161\u00edmi 12. m\u011bs\u00edci bude vibrovat energick\u00fd odst\u00edn \u010derven\u011b Viva Magenta […]<\/p>\n","protected":false},"author":5,"featured_media":13794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353],"tags":[],"class_list":["post-13793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/posts\/13793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/comments?post=13793"}],"version-history":[{"count":1,"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/posts\/13793\/revisions"}],"predecessor-version":[{"id":13798,"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/posts\/13793\/revisions\/13798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/media\/13794"}],"wp:attachment":[{"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/media?parent=13793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/categories?post=13793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kruszwicapro.com\/cs\/wp-json\/wp\/v2\/tags?post=13793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}